Marlboro Info:
Marlboro mark - the most known cigarette mark world wide. In the beginning it was showed in 1847 at the
market of London but shortly moved in the USA. 1924, Philip Morris launched Marlboro brand as a lady’s
cigarettes with the slogan: "Mild as May". Philip Morris (PM) focused on female public a number of
advertisements in 1926. They featured fashionable women, who posed in velveteen settings. During the
Second World War, the mark faltered and had to be removed from the cigarette market. After this failure
Philip Morris focused its advertisement campaign to male. Philip Morris brought up the cowboy person that
captured ideal American man nature. The Marlboro Man looks weather-beaten and tough; he values a hard
work. This Cowboy became the well-liked figure that smokers chose to other brands as he is the winner and
a survivor in the world. Marlboro is the original style and high quality.