Virginia Slims Info:
Virginia Slims mark is produced by Phillip Morris. The brand had its debut in 1968 and at once targeted to young and experienced women, with the well known slogan, "You have come a long way, baby." There were watch groups thought VS advertising campaign was responsible for a quick rise of smoking among teenager girls. After that campaigns used the following slogan, "It is a lady’s thing," . The Surgeon General has reported that these marketing schemes as an attempt to connect smoking "to freedom fo women emancipation. " At the same time the report draw a line between the incensement of smoking among girls and the sales rises of VS. Virginia Slims have narrow size than ordinary cigarettes - twenty three millimeters (that’s why called "Slims"), and they are also longer than common "king-sized", sold only in longer hundreds and hundred twenties. That gives the cigarette a more "fashionable" look.